‘Limitless’ leads weekend with $19 million debut


While the box office was a bit down from last year, Limitless was the clear winner of the weekend. Limitless scored an estimated $19 million, while the newcomers, The Lincoln Lawyer and Paul each scored a $13.4 and $13.1 million each respectively.

Relativity Media finally scored their very first no. 1 hit with Limitless. The Bradley Cooper film only cost $27 million, received good reviews, and scored a solid B+ from CinemaScore. The film opened much better than the last Bradley Cooper film, Case 39 which only made a mere $5.3 million. The film was expected to make only $15 million over the weekend, but considering the fact that the film was heavily promoted (It even had a Super Bowl ad), it did well for itself. I wonder what the results would have been with the original star, Shia LaBeouf in it.

Lincoln Lawyer

Lionsgate got a decent opening with the Matthew McConaughey film, The Lincoln Lawyer. The film did not have the heavy promotion that Limitless did, but it did advertise with the $6 tickets. The film received some of the best reviews of the year with a Rotten Tomatoes score of 81% fresh. It’s reported budget is $40 million so it’s possible it can earn back it’s budget considering it received a A- from CinemaScore. If only McConaughey had taken his shirt off, then it could have made back so much more.

Rango and Battle: Los Angeles both got the no. 2 and no. 3 spots respectively. The Paramount sleeper hit, scored a $15.3 million only falling a mere 32.2% this weekend. It’s total has climbed to $92.5 million and should make back somewhere in the $100 million mark. The Sony alien flick however dropped 59% from last weekend and made back $14.6 million. It has raised it’s cume to $60.6 million. It should make it to about the $80-90 million at the end of it’s run.


Finally, the other alien movie disappointed a little. Universal’s Paul scored a $13.1 million seems a little disappointing considering the full studded cast. The film received a 71% fresh rating on Rotten Tomatoes and was from the director of Superbad. The film received a solid B+ from CinemaScore. While it’s opening seems disappointing, the film’s main stars, Simon Pegg and Nick Frost last two movies, Shaun of the Dead and Hot Fuzz only scored a $3.3 million and $5.8 million on it’s opening weekends. Even Greg Mottola’s last film, Adventureland only made $5.7 million on opening weekend. Paul could have generated very good word-of-mouth and can possible make back it’s budget of $40 million.

Good news for fans of Paul, The Lincoln Lawyer and Paul could switch postions by Monday when final numbers come out. They both had a similar Sunday decline that was about 35% for Lincoln Lawyer and 32% for Paul.

Sucker Punch

Next weekend, Zach Synder’s Sucker Punch looks like it will dominate next weekend as it doesn’t have very strong competition (Diary of a Wimpy Kid: Rodrick Rules?). Other than 300,¬†¬†Synder’s last two movies Legends of the Guardians: The Owls of Ga’Hoole and Watchmen both disappointed, however with a PG-13 rating and a film with very sexy women in very hot clothes with Guns, I don’t think Sucker Punch will disappoint.

The rest of the top 10 of the weekend are below.

TW LW Title (click to view) Studio Weekend Gross % Change Theater Count / Change Average Total Gross Budget* Week #
1 N Limitless Rela. $19,000,000 - 2,756 - $6,894 $19,000,000 $27 1
2 2 Rango Par. $15,315,000 -32.2% 3,843 -80 $3,985 $92,577,000 $135 3
3 1 Battle: Los Angeles Sony $14,600,000 -59.0% 3,417 - $4,273 $60,602,000 $70 2
4 N The Lincoln Lawyer LGF $13,400,000 - 2,707 - $4,950 $13,400,000 $40 1
5 N Paul Uni. $13,155,000 - 2,802 - $4,695 $13,155,000 $40 1
6 3 Red Riding Hood WB $7,255,000 -48.2% 3,030 - $2,394 $25,962,000 $42 2
7 4 The Adjustment Bureau Uni. $5,932,000 -48.9% 2,660 -187 $2,230 $48,779,000 $62 3
8 5 Mars Needs Moms BV $5,317,000 -23.1% 3,117 - $1,706 $15,401,000 $150 2
9 6 Beastly CBS $3,260,000 -35.1% 1,810 -149 $1,801 $22,245,000 $17 3
10 7 Hall Pass WB (NL) $2,600,000 -48.1% 1,905 -650 $1,365 $39,590,000 $36 4

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